A UGC media kit is the single page that decides whether a brand replies to your pitch or moves on to the next name in their inbox. Not your bio, not your follower count, not the five paragraphs you wrote explaining your "passion for content creation" - one page that shows a brand exactly what you make, what it costs, and how to book you, in about fifteen seconds of scrolling. Most creators either skip it entirely and send a pitch with nothing to click, or build the wrong thing: a glossy influencer-style deck with audience demographics and engagement charts that answer questions a UGC brand never asked. Here's what a UGC media kit actually needs, section by section with example copy, what to cut, and how to put the whole thing together in an afternoon.
What a UGC media kit is (and why it's not an influencer media kit)
A UGC media kit is a short, standalone document - one Notion page, one PDF, one clean webpage - that a creator sends or links to when pitching a brand. Its whole job is to answer four questions before the brand has to ask them: who is this person, what have they made, what would this cost, and how do I reach them. Get those four answered clearly and a brand can say yes without a single follow-up email. Leave any of them out and you've handed the brand homework, and a brand with fifty pitches in their inbox does not do homework - they move to the next one.
That's also exactly where UGC media kits and influencer media kits split, and conflating the two is the single most common mistake a beginner makes. An influencer media kit exists to sell reach - follower count, engagement rate, audience age and location breakdown - because a brand hiring an influencer is renting that person's audience. A UGC creator isn't selling an audience at all. The footage gets posted on the brand's own TikTok Shop, run as a paid ad, or dropped into an Amazon listing - channels the brand already owns, often reaching more people than any individual creator's page could. How to become a UGC creator covers this distinction in more depth, but the short version for a media kit is: nobody vetting a UGC pitch is going to check your follower count, so don't build your kit around one.
What a brand is actually vetting is narrower and more practical: can this person act natural on camera, follow a brief, and deliver on time. A media kit built around that question - sample videos, a clear rate, a fast way to say yes - gets read in full. A media kit built like an influencer deck gets skimmed for the numbers that aren't there and closed.
The sections a UGC media kit needs (with example copy)
Six sections, in this order, cover everything a brand needs to make a decision. None of them need more than a few lines.
1. Who you are
One to two sentences. Not a bio - a positioning statement. Name, what you make, and the general vibe a brand should expect from working with you.
Example: "I'm Maya, a UGC creator making authentic, phone-shot content for skincare and wellness brands. I specialize in relatable problem-solution videos that feel like a friend's recommendation, not an ad."
That's it. A brand reading this in three seconds knows exactly what they're getting before they scroll to a single video.
2. Your niches
List the two or three product categories you actually make content for - not "anything," which reads as "nothing specific." A brand in a specific niche wants to see you've made content that looks like theirs, not a generalist's greatest hits.
Example: "Niches: skincare & beauty, wellness supplements, home fragrance."
3. Sample work
Three to six of your best videos, embedded or linked, each one representative of a different format - a problem-solution video, a testimonial-style review, an unboxing. Quality over quantity every time. If you're just starting and don't have paid client work yet, this section is exactly where spec videos belong - content shot as if a real brand hired you, using a product you already own. A brand reviewing a media kit can't tell the difference between a spec video and a paid one, and doesn't care; they're evaluating whether you can deliver, not auditing your invoice history.
Example: "Sample work: [3 sample videos, each under a label naming the format - Problem-Solution, Testimonial, Unboxing]."
4. Deliverables and rates
State what you actually offer - video length, format, revision count - and either a rate or a clear rate range. "Rates on request" is a legitimate choice if you'd rather quote per brief, but a media kit with zero pricing information at all just adds a round of back-and-forth a brand didn't ask for.
Example: "1x 30-60 second vertical video, organic usage included, one round of revisions - $150. Paid ad usage, whitelisting, or extended usage windows quoted separately."
That last line matters more than it looks. Aspire's 2026 State of Influencer Marketing report, which surveyed nearly 900 marketers and creators, found that 77% of brands now repurpose creator content into paid ads, and 67% bake usage rights into the creator's initial contract - which means a brand reading your rate line is very likely already planning to use the footage past a single organic post. Naming that up front, instead of leaving it for a brand to assume is included, is one line that prevents a real pricing dispute later.
5. Past brands and results
If you've worked with brands before, name a few (with permission) and, if you have it, a concrete result - a completion rate, a specific brand quote, a "this became their best-performing ad that quarter." If you're new and don't have this yet, skip the section entirely rather than padding it with something vague. An empty section reads better than a weak one.
Example: "Past collaborations: [Brand], [Brand], [Brand]. 'Maya's video became our top-performing UGC ad for six weeks straight' - [Brand] marketing lead."
6. Contact and CTA
One line, one action. Email, and a single clear next step - not three ways to reach you and a vague "let's connect."
Example: "Ready to work together? Email maya@email.com or book a 15-minute call here."
Here's the whole thing as a quick reference:
| Media kit section | Its job | What to put in it |
|---|---|---|
| Who you are | Positions you in one glance | Name, what you make, the vibe of your content - 1-2 sentences |
| Your niches | Signals relevance instantly | 2-3 product categories you actually shoot for |
| Sample work | Proves you can deliver | 3-6 best videos across different formats, spec content is fine |
| Deliverables and rates | Removes pricing friction | Format, length, revisions, a rate or range, a usage-rights note |
| Past brands and results | Builds credibility | Named brands (with permission) and a concrete result if you have one |
| Contact and CTA | Converts interest into a reply | One contact method, one clear next action |
What to leave out
A media kit gets worse, not better, the longer it gets. Cut these before you send it:
- Follower counts and engagement rates, unless you're pitching a rare brand that wants both UGC and organic posting from your own account - in which case put it in a separate line, clearly labeled, not woven into the main kit.
- A full personal bio. Nobody reviewing fifty pitches wants your origin story. One line on who you are is a feature, not a shortcut.
- Every video you've ever made. A 20-video reel dilutes your three best pieces into a scroll a brand won't finish. Curate hard.
- A blank pricing section. "Rates on request" is fine. Nothing at all forces a brand to guess whether you're expensive or just disorganized, and disorganized loses.
- An oversized, slow-loading PDF. If it doesn't open instantly on a phone, most brands close it before it finishes loading.
- Generic, unattributed testimonials. "Great to work with!" with no name attached reads as filler. A named brand and a specific line does more work than three vague ones.
How to make one in Notion in an afternoon
You don't need design software or a freelance designer for this. A Notion page does everything a UGC media kit needs, and it has three real advantages over a designed PDF: it's fast to update, it opens instantly on any device, and you share it as a link instead of an attachment a brand has to download and reopen in another app.
Build it in this order: a header with your name and one-line positioning, a short niches line underneath, an embedded gallery or a few video links for sample work, a simple table for deliverables and rates, a short list of past brands if you have them, and a contact block at the bottom with one clear CTA. That's six blocks on one page - the same six sections above, just built where you can edit them in two minutes the next time your rate changes or a new video is worth swapping in.
Turn on "share to web," grab the public link, and that link becomes what you drop into every pitch email and DM instead of an attachment or a scattered set of video links a brand has to piece together themselves. If this is the first Notion page you've built for your UGC work, Notion for content creators walks through the broader setup - an idea bank, a hook library, a content calendar - that a media kit fits neatly alongside, so your sample videos and your pitch page live in the same workspace instead of a separate one you forget to update.
Media kit mistakes that get ignored
Beyond the sections themselves, a handful of small mistakes are the actual reason a technically complete media kit still gets skipped:
- Dead or private video links. A sample video set to "private" or hosted somewhere that requires a login is the single fastest way to lose a brand's attention - they won't ask for access, they'll just move on.
- No rate information anywhere. Even a range beats silence. A brand deciding between two similar creators will often pick the one who made pricing easy over the one who required an extra email.
- A kit that hasn't been updated in six months. Old sample videos, an outdated rate, a past-brand list missing your two best recent collabs - all of it signals a creator who isn't actively working, even if you are.
- No usage-rights language at all. Given that most brands are already planning to repurpose UGC into paid ads and lock usage terms into the initial contract, a media kit that's silent on usage leaves a brand to assume it's included at your base rate - a conversation you'd rather have upfront than after delivery.
- Burying the CTA. If the contact section is the fifth thing on the page after three paragraphs of backstory, most brands never make it there.
How to keep it current
A media kit isn't a one-time document - it's a living page that should look slightly different every few months if you're actively working. Swap in a fresher sample video whenever you shoot something stronger than what's currently on the page. Update your rate the moment it changes instead of underquoting out of habit. Add a new brand to the past-collaborations section as soon as you have permission to name them, and quietly retire your weakest sample the same day.
This is also exactly the kind of upkeep that falls apart without a system behind it - a rate you meant to raise three months ago, a brand you forgot you could name, a video sitting in a folder that never made it into the kit. The UGC creator system covers the tracker that catches this: a brand and deal database that already has your past collaborations logged, so updating your media kit becomes copying from a tracker you're keeping anyway, not reconstructing your work history from memory every time a brand asks for it.
Building the media kit itself takes an afternoon. Keeping it sharp is a five-minute update whenever something worth adding happens - and creators who actually do that update are the ones whose kit still looks current a year later, not the ones re-explaining an outdated rate in every reply. Once yours is live, Creator Suite has the full system waiting alongside it - the scripts to shoot your next sample video from, and the tracker to keep every brand, brief, and rate in one place so your media kit is never more than a copy-paste behind reality.